Measuring is (…)
We install software with every campaign to help measure the goals and results of your website. The conversion path, or the process from visitor to customer, contains a number of steps. The potential customer visits your website, collects information and then calls you, sends you a form or sends you an e-mail. By measuring and analyzing these contact moments per source, we can report which results have been obtained. With this information in our pocket, we can measure the effectiveness of the search engine optimization that we have implemented and measure the effectiveness of your website and adjust it where necessary.
By trial and error to more customers
We use targeted software with which we can monitor mouse movements on your website. This enables us to pinpoint what visitors respond positively to and in which areas they drop out within your website. This effectively shows the stumbling points on your website. We can make concrete improvements or make adjustments that have a significant impact on the success rate of your website.
We provide insight into which bumps on your site cause your favorite customer to leave the site. By systematically mapping this, we remove the bumps and hairpin bends from the route and together we build the most ideal conversion route on your website.
The devil is in the details
From a specific color of a button to the photo of a loyal dog with puppy eyes on the contact page. We know what works and what your visitors respond to. We deliver custom work down to the smallest details with the aim of the most optimal findability, manageability, and conversion of your website.
Plan B could be much better
With an A / B test we can accurately predict what a certain adjustment will yield on your website. Do you miss something when making an adjustment or does it yield you something? Predicting with certainty in advance to what extent an adjustment will yield results is virtually impossible. And based on existing examples from other branches does not provide the certainty you are looking for. What works well in branch X can go completely wrong in branch Y. With an A / B test it is possible to test an adjustment on a group of web pages of a website. If this adjustment results in more organic traffic to the site, you can implement the adjustment throughout the website. The desired result is not forthcoming: no increase in organic traffic? This leaves the site intact as it was. In this way, you avoid putting money and time into an adjustment that ultimately does not deliver what you were looking for. Google Optimize not only allows us to measure which variant works best, but also ensures that Google indexes the original page of the site. With many alternative tools, Google does not understand that there is an A / B test that leads to instability in the algorithm.
The visitor makes the turnaround and still becomes a customer
After we have addressed your target group with the optimal strategy and got it on your site, it is time for persistence. After all, your service or product is worthwhile for a first visit, so that click is already there. 🙂
Remarketing allows ads to be shown to people who have previously visited your website. In doing so, we ensure that people do not forget the name of your company, or, for example, they point to specific products or services that they have viewed on your site. With remarketing, you can easily strengthen the connection with your target group, even if they have left your website. More about remarketing »